Studiu de caz: Intra in lumea magia a caietului Skag Ar – singurul cu realitate augmentata
Campania „Intra in lumea magia a caietului Skag Ar – singurul cu realitate augmentata„ a presupus promovarea caietului caietului Skag Ar – singurul cu realitate augmentata.
Premiul campaniei a constat in suma de 100 euro. Mai multe detalii despre câștigător, găsiți aici.
Campania a durat 17 zile, între 13 – 29 mai, ora 23:59.
Social Media este un instrument de marketing online pe care il poti folosi in favoarea ta, atunci cand colaborezi cu profesionisti. Rezultatele campaniei derulate impreuna cu Blogal Initiative au fost peste asteptari. Obiectivul setat initial a fost de a genera 40 de articole. Au fost aproape de 3 ori mai multe, iar peste 80% dintre ele au adus plus valoare business-ului nostru. A contat foarte mult ca bloggerii au putut testa direct produsele noastre, iar apoi au povestit despre experienta lor. Laude si critici, ca de fiecare date, dar am avut norocul sa descoperim comentarii constructive si sa reparam detalii tehnice ale aplicatiei noastre, semnalate de bloggeri. Dincolo de buzz-ul creat, feedback-ul a fost extrem de important pentru noi si ne va ghida in realizarea campaniilor de comunicare viitoare. - Alin Stan, coordonator online Dacris
Campania a avut, conform Zelist, un viewership estimat la 53300 impressions (afișări), 21910 potențiali vizitatori neduplicati, 39800 potențiali vizitatori duplicati. Au scris în total 65 de bloggeri, cu 111 de postari.
Pe lângă blogurile participante la campanie (pe care le puteți vedea în campul "Articole participante la campanie", un pic mai jos) campania a beneficiat și de sprijinul următorului blogger:
- http://literestacojii.wordpress.com/2013/05/19/caietul-ar-skag-revolutioneaza-lumea-rechizitelor/
- http://literestacojii.wordpress.com/2013/05/28/caietul-cu-aplicatia-ar-skag-ajuta-in-consilierile-psihologice/
- http://romanticu.org/magia-unui-caiet-ar-skag-imi-aduce-2-pasari-colibri/
- http://romanticu.org/cum-sa-ai-propria-ta-lume-virtuala-cu-caietele-skag-ar/
- http://romanticu.org/un-smartphone-si-2-pasari-colibri-skag-ar/
- http://newparts-pieseauto.blogspot.com/2013/05/caiete-scolare-ar-skag-cu-tehnologie-3d.html
- http://newparts-pieseauto.blogspot.com/2013/05/cele-mai-interesante-caiete-cu.html
- http://chestiuniserioase.wordpress.com/2013/05/15/lumea-magica-a-caietului-skag-ar-singurul-cu-realitate-augmentata/
- http://chestiuniserioase.wordpress.com/2013/05/29/ce-nu-stiai-despre-delfini-si-cum-sa-ai-un-delfin-chiar-la-tine-n-casa/
- http://danaungureanu.ro/caiete-cu-aplicatie-ar-skag/
- http://danaungureanu.ro/copii-pentru-o-zi/
- http://omulvaly.wordpress.com/2013/05/16/caiet-cum-nu-am-avut/
- http://omulvaly.wordpress.com/2013/05/18/am-caiet-skag-ar/
- http://omulvaly.wordpress.com/2013/05/29/caiet-pazit-de-leu/
- http://laurafrunza.com/2013/05/15/augmented-reality-cu-skag-ar-caietul-minune/
- http://laurafrunza.com/2013/05/25/caietul-skag-ar-varianta-colibri/
- http://colorline1.wordpress.com/2013/05/19/sa-inceapa-distractia-skag-ar/
- http://colorline1.wordpress.com/2013/05/25/vizita-augmentata-ar-skag-2/
- http://talentedenazdravani.ro/blog/2013/05/15/caietele-skag-ar-noua-dimensiune-din-ghiozdan/
- http://talentedenazdravani.ro/blog/2013/05/24/la-pescuit-de-delfini-skag-ar/
- http://www.gmxul.com/2013/05/15/just-for-fun/
- http://www.gmxul.com/2013/05/19/lumea-vazuta-altfel/
- http://www.gmxul.com/2013/05/26/lumea-fascinanta-a-caietelor-skag-ar/
- http://axlandra.wordpress.com/2013/05/15/un-caiet-un-nou-prieten/
- http://axlandra.wordpress.com/2013/05/24/cu-leul-pe-noptiera/
- http://mandachisme.wordpress.com/2013/05/14/cand-irealitatea-este-reala/
- http://mandachisme.wordpress.com/2013/05/15/realitate-virtuala-sau-cam-asa-ceva-augmentata/
- http://mandachisme.wordpress.com/2013/05/29/caietul-meu-compunere/
- http://datcugabriel.wordpress.com/2013/05/16/ghid-pentru-realitate-augmentata/
- http://ropetili.info/descopar-realitatea-augmentata/
- http://dyibianka.blogspot.com/2013/05/o-lume-virtuala.html
- http://dyibianka.blogspot.com/2013/05/caietul-cu-aplicatia-ar-skag-e-in.html
- http://kidsplusactivities.blogspot.com/2013/05/relatare-de-la-fata-locului-caietul.html
- http://istvanbertalan.blogspot.com/2013/05/minunata-lume-caietelor-skag-ar.html
- http://istvanbertalan.blogspot.com/2013/05/lumea-in-3d-cu-caietul-ar-skag.html
- http://istvanbertalan.blogspot.com/2013/05/caiete-cu-aplicatie-ar-skag.html
- http://cipbtro.blogspot.com/2013/05/caiete.html
- http://cipbtro.blogspot.com/2013/05/caiete-2.html
- http://ingerica.blogspot.com/2013/05/la-generatii-noi-caiete-noi.html
- http://irina.bartolomeu.ro/lumea-magica-a-caietelor-cu-realitate-augmentata/
- http://irina.bartolomeu.ro/lumea-magica-a-caietelor-cu-realitate-augmentata-2/
- http://feli-popa.blogspot.com/2013/05/ar-skag-caietul-din-care-inveti-cu.html
- http://feli-popa.blogspot.com/2013/05/caiete-cu-aplicatie-ar-skag-review.html
- http://www.giulieta.info/2013/05/caietele-smart-cu-aplicatia-skag-ar-o.html
- http://www.giulieta.info/2013/05/caietele-smart-skag-ar-si-gorilele-de.html
- http://www.giulieta.info/2013/05/cei-opt-prieteni-3d-din-ghiozdanul-tau.html
- http://www.umograf.com/2013/05/spectacolul-realitatii-augmentate.html
- http://despresufletulmeu.wordpress.com/2013/05/16/caietele-aventurii-prin-jungla-clasei-skag-ar/
- http://alisadancu.wordpress.com/2013/05/16/caietul-magic/
- http://alisadancu.wordpress.com/2013/05/20/am-primit-caietul/
- http://alisadancu.wordpress.com/2013/05/25/review-caiet-skag-ar/
- http://alisadancu.wordpress.com/2013/05/25/review-skag-ar/
- http://www.agendamamei.ro/caietul-ar-skag-un-caiet-revolutionar/
- http://www.agendamamei.ro/caietul-ar-skag-modelul-urangutan/
- http://jurnaldeweekend.wordpress.com/2013/05/13/rechizite-pentru-sufletele-salbatice/
- https://jurnaldeweekend.wordpress.com/2013/05/28/review/
- http://yingyangmovies.wordpress.com/2013/05/18/caiete-cu-realitate-augumentata-noua-moda/
- http://yingyangmovies.wordpress.com/2013/05/29/review-caiet-skag-ar/
- http://pacalit.blogspot.com/2013/05/caietul-video-cu-aplicatia-ar-skag.html
- http://pacalit.blogspot.com/2013/05/review-la-caietul-skag-ar.html
- http://aleksuta-alexa-justme.blogspot.com/2013/05/lumea-animalelor-cu-ar-skag.html
- http://aleksuta-alexa-justme.blogspot.com/2013/05/caietele-aplicatie-skag-ar-dar-noi.html
- http://pufuletiataratuturorposibilitatilor.blogspot.com/2013/05/ne-pregatim-de-gradinita_18.html
- http://pufuletiataratuturorposibilitatilor.blogspot.com/2013/05/copiii-mei-imi-scot-peri-albi.html
- http://mokaziihainutesirestul.blogspot.com/2013/05/taramul-fermecat-in-caietul-skag-ar.html
- http://kidsplusactivities.blogspot.com/2013/05/un-caiet-ce-pare-magic.html
- http://ianolia.blogspot.com/2013/05/intra-in-lumea-magica-caietului-skag-ar.html
- http://ianolia.blogspot.com/2013/05/invatam-disrandu-ne-cu-minunatele.html
- http://www.d-petre.ro/publicitare/concursuri/cel-mai-cool-caiet/
- http://www.d-petre.ro/publicitare/concursuri/caietul-cu-aplicatia-ar-skag/
- http://nimicurifantezii.blogspot.com/2013/05/augmented-reality.html
- http://nimicurifantezii.blogspot.com/2013/05/augmented-reality-experienta.html
- http://zambetdeinger.blogspot.com/2013/05/intra-in-lumea-magica-caietului-skag-ar.html
- http://georgianae.wordpress.com/2013/05/14/ar-augmented-reality/
- http://magdamanea.wordpress.com/2013/05/14/o-lume-in-care-vreau-sa-fiu/
- http://magdamanea.wordpress.com/2013/05/29/un-caiet-istet/
- http://axasport.wordpress.com/2013/05/17/caietele-mele/
- http://gigitepus.blogspot.com/2013/05/caietul.html
- https://mihneatirnovan.wordpress.com/2013/05/15/skag-ar/
- http://www.simpludetot.com/blogging-simplu-de-tot/ar-skag-o-lume-minunata/
- http://lumedeplastic.wordpress.com/2013/05/13/vreau-un-caiet-cu-aplicatie-ar-skag/
- http://eladobre.wordpress.com/2013/05/14/sa-fie-magie-nu-doar-tehnologie/
- http://ch3815h.wordpress.com/2013/05/14/metode-moderne-de-predare-caiete-cu-aplicatia-ar-skag/
- http://ch3815h.wordpress.com/2013/05/25/pasarea-colibri-renaste/
- http://sanuuitam.blogspot.com/2013/05/cand-realitatea-nu-ne-mai-ajunge-traim.html
- http://sanuuitam.blogspot.com/2013/05/intr-o-lume-magica-cu-briana-si-caietul.html
- http://radumoldovan20.wordpress.com/2013/05/15/caietele-care-prind-viata/
- http://blidaru.net/ati-auzit-de-caietul-cu-realitate-augmentata/
- http://borsioan25brava.ucoz.ro/blog/caiete_cu_aplicatie_ar_skad_analogie_intre_clasic_si_modern/2013-05-14-92
- http://borsioan25brava.ucoz.ro/blog/caiete_cu_aplicatie_ar_skad_calitate_demonstrata/2013-05-25-109
- http://delamineblog.wordpress.com/2013/05/17/sunt-curios/
- http://delamineblog.wordpress.com/2013/05/29/caietul-colivia-pasarilor-colibri/
- http://delamineblog.wordpress.com/2013/05/29/pasarea-colibri-din-caietul-meu/
- http://incurajezlectura.blogspot.com/2013/05/cand-salbaticia-intalneste-civilizatia.html
- http://prima-zi.blogspot.com/2013/05/caietele-de-azi.html
- http://uncopilsioghinda.wordpress.com/2013/05/18/mesaj-catre-iuliana-despre-skag-ar/
- http://clubulfanteziei.blogspot.com/2013/05/caiet-magic.html
- http://clubulfanteziei.blogspot.com/2013/05/caietul-magic-recenzie.html
- http://www.sorinvoiculescu.com/imagineaza-ti/
- http://gabrieldunga.blogspot.com/2013/05/cu-tehnologia-inainte_16.html
- http://harmonyofhobbies.blogspot.com/2013/05/lumea-magica-caietului-skag-ar.html
- http://babygogoshel.blogspot.com/2013/05/lumea-3d-caietelor-cu-aplicatie-ar-skag.html
- http://asociatia-o-parte-din-rai.blogspot.com/2013/05/ar-skag.html
- http://asociatia-o-parte-din-rai.blogspot.com/2013/05/magia-skag-ar.html
- http://jurnal-de-carte.blogspot.com/2013/05/sa-vezi-si-sa-nu-crezi-vreau-si-eu-unul.html
- http://infoblogtester.blogspot.com/2013/05/caietul-cu-aplicatie-ar-skag-pentru.html
- http://filefiledepoveste.blogspot.com/2013/05/lumea-magica-skag-ar.html
- https://blogalinitiative.ro/campanii/intra-in-lumea-magica-a-caietului-skag-ar-singurul-cu-realitate-augmentata