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Studiu de caz: Dacia Plant sarbatoreste 15 ani cu un concert Phoenix
În 2017 Dacia Plant a împlinit 15 ani de activitate, prilej cu care a organizat în data de 2 iulie un concert ce a avut loc în Piața Sfatului din Brașov, iar printre artiștii care au urcat pe scenă s-au aflat și cei de la trupa Phoenix. Astfel compania a dorit să ofere înapoi încrederea cu care a fost investită, fiind mereu aproape de oameni și de comunitatea locală.
Pornind de la acest lucru i-am provocat pe bloggerii înscriși în Blogal Initiative să-și anunțe cititorii despre produsele și activitatea de 15 ani a celor de la Dacia Plant, precum și despre concertul organizat special în Brașov.
Pentru această campanie am oferit trei premii constând în câte un storcător de fructe și legume Philips Viva Collection fiecare + câte 20 de puncte Blogal Initiative pentru fiecare câștigător. De asemenea am oferit posibilitatea ca cinci bloggeri înscriși să devină ambasadori ai brandului și să participe în weekendul 30 iunie – 2 iulie la evenimentele organizate de Dacia Plant în Brașov. Nu în ultimul rând fiecare blogger participant la campanie va fi recompensat cu câte un pachet de produse Dacia Plant.
Statistici
107
Bloggeri
120
Articole
29k
IMP (viewership)
12k
UNQ (neduplicati)
22k
UNQ (duplicati)
Campania a avut, conform Zelist, un viewership estimat la 29.000 impressions (afişări), 12.000 potentiali vizitatori unici, 22.000 potentiali vizitatori duplicati.
Articole participante la campanie
- http://noiinbucatarie.ro/sanatate-de-la-plante/
- http://enigel.blogspot.com/2017/06/pilula-de-economisit-timp-si-de-hranit.html
- http://www.cityfemme.com/2017/06/16/15-ani-de-grija-pentru-oameni-si-natura-merita-un-concert-pe-masura/
- https://www.adrianorbai.com/dacia-plant-implineste-15-ani/
- https://rayuela-rayuela.blogspot.com/2017/06/dacia-plant.html
- https://andreeatiru.wordpress.com/2017/06/17/15-cei-buni/
- http://www.istvanbertalan.ro/phoenix-intr-un-concert-aniversar-15-ani-dacia-plant-la-brasov/
- http://fashion.aybro.com/2017/06/17/la-multi-ani-dacia-plant/
- http://fashion.aybro.com/2017/06/17/sanatatea-cu-dacia-plant/
- https://www.madalinaiancu.ro/dacia-plant-15-ani-de-activitate-si-un-concert-aniversar-piata-sfatului/
- https://pickandkeep.com/ceva-bun-de-tot/
- https://rayuela-rayuela.blogspot.com/2017/06/de-15-ani-alaturi-de-tine-si-familia-ta.html
- http://viatadefelina.ro/index.php/2017/06/18/brasovul-gazda-simbolurilor-romanesti/
- https://codrutaromanta.ro/2017/06/18/dacia-plant-grija-pentru-sanatate/
- https://savoareinbucatarie.wordpress.com/2017/06/17/dacia-plant-de-15-ani-o-promisiune-facuta-sanatatii/
- https://rayuela-rayuela.blogspot.com/2017/06/sanatos-cu-dacia-plant.html
- https://ordinesaudezordine.com/ador-ceaiurile-ador-dacia-plant/
- https://andreeatheodorablog.wordpress.com/2017/06/19/15-ani-cu-dacia-plant/
- http://maiaproapedeoameni.blogspot.com/2017/06/fabrica-de-sanatate-implineste-15-ani.html
- https://cellnna.wordpress.com/2017/06/19/dacia-plant-pasiune-pentru-sanatate-cu-produse-naturale-de-15-ani/
- https://youngandnotsorestless.com/2017/06/19/aniversare-dacia-plant-concert-phoenix/
- https://frumuseteavorbeste.com/2017/06/20/15-ani-de-dacia-plant-concert-phoenix/
- https://codrutaromanta.ro/2017/06/20/surprize-muzicale-si-concursuri-la-15-ani-de-dacia-plant/
- http://beatrixcozma.blogspot.com/2017/06/ceaiul-traditia-familiei-mele.html
- http://bloggermarin.net/blog/despre-ceai-dacia-plant
- https://dar32beyourself.wordpress.com/2017/06/20/sarbatorim-15-ani-de-dacia-plant-la-brasov/
- https://adndefemeie.com/2017/06/20/natura-ofera-noi-stim-lua/
- https://desteapta.wordpress.com/2017/06/20/dacia-plant-un-brand-romanesc-pentru-romani/
- http://calinbobora.ro/la-multi-ani-daciaplant/
- https://httpmokaziihainutesirestul.wordpress.com/2017/06/20/vacanta-marereper-estival-cu-dacia-plant/
- http://dianasolomon.blog/plant-freak-alert-un-anunt/
- https://anirit.wordpress.com/2017/06/21/15-ani-de-sanatate-cu-dacia-plant/
- https://elenisme.ro/2017/06/21/dacia-plant-15-ani-de-activitate-pachet-de-sanatate/
- http://www.mihaellas.ro/2017/06/dacia-plant-mens-sana-in-corpore-sano.html
- http://alinam.ro/de-pe-web/15-ani-de-dacia-plant/
- http://maiaproapedeoameni.blogspot.com/2017/06/consuma-sanatos-cu-dacia-plant-si-vei.html
- https://sub-un-cer-violet.blogspot.com/2017/06/concert-phoenix-dacia-plant.html
- http://maiaproapedeoameni.blogspot.com/2017/06/alege-sanatos-alege-dacia-plant.html
- http://zaombla.blogspot.com/2017/06/a-fost-odata-ca-niciodata-un-om-care-si.html
- http://la-unison.ro/dacia-plant-natura-la-ea-acasa/
- http://www.constantins.ro/2017/06/15-ani-de-sanatate-cu-dacia-plant.html
- https://elenabanciu.wordpress.com/2017/06/21/dacia-plant-preocupati-de-sanatate-in-cei-15-ani-de-activitate/
- https://piratulcinefil.wordpress.com/2017/06/21/cu-un-ceai-la-film/
- http://nimicurifantezii.blogspot.com/2017/06/sanatate-si-muzica-buna.html
- http://andreeabacau.blogspot.com/2017/06/sarbatorim-15-ani-de-dacia-plant.html
- https://cristinadinmoinesti.wordpress.com/2017/06/21/la-multi-ani-dacia-plant/
- http://brailanicoleta.blogspot.com/2017/06/sarbatorim-15-ani-cu-dacia-plant.html
- http://cuemilia.info/sa-ne-tratam-cu-plante/
- https://florentindeac.blogspot.com/2017/06/dacia-plant-15-ani-de-succes.html
- https://ialina222.wordpress.com/2017/06/22/atunci-cand-stii-ca-esti-pe-maini-bune/
- http://www.viatadupabebe.ro/2017/06/22/brasov-dacia-plant-concert-phoenix/
- http://madalinadonciu.ro/15-ani-de-pasiune-pentru-sanatate-cu-dacia-plant/
- http://cluc24comicehaioase.blogspot.com/2017/06/in-lupta-cu-raceala.html
- http://anamariaghiban.ro/cand-magia-plantelor-bate-chimia-medicamentelor/
- https://despresipentrunoi.wordpress.com/2017/06/22/sanatatea-din-plante-concert-aniversar-la-poalele-tampei/
- https://ionpozitivblog.wordpress.com/2017/06/22/dacia-plant-sanatate-pentru-sufletul-si-trupul-tau/
- https://www.albinutamagica.ro/2017/06/dacia-plant-de-5-ani-iti-aduce-in-casa-magia-naturii/
- https://alexandrageorgianalazar.wordpress.com/2017/06/22/dacia-plant-implineste-15-ani-de-activitate/
- http://filadinviata.blogspot.com/2017/06/sanatate-naturala-cu-dacia-plant.html
- https://camiim.wordpress.com/2017/06/23/forta-plantelor/
- https://ch3815h.wordpress.com/2017/06/24/nunta-mireasa-lui/
- http://arome-fel-de-fel-amalia.blogspot.com/2017/06/dacia-plant-traditia-dusa-mai-departe.html
- http://enigel.blogspot.com/2017/06/stam-pe-o-gura-de-rai-care-ne-vindeca.html
- http://brinzoaicecugem.blogspot.com/2017/06/phoenix-by-dacia-dacia-plant.html
- http://noiinbucatarie.ro/ne-adapostim-la-umbra-marelui-urs-de-peste-15-ani/
- https://blogurici.com/2017/06/26/sanatate-din-inima-vechii-dacii/
- https://banditqueendyd.wordpress.com/2017/06/26/3-motive-de-a-sarbatori-natura-cu-3-produse-naturale/
- https://antomanciu.wordpress.com/2017/06/26/15-ani-de-dacia-plant/
- https://lumedeplastic.wordpress.com/2017/06/26/15-ani-de-adunat-plante-medicinale/
- https://jurnaluliubirii.com/2017/06/27/toata-lumea-canta-rock-cu-vecinii-de-la-bloc/
- http://abetinazambeste.blogspot.com/2017/06/dacia-plant-plante-din-inima-daciei.html
- http://www.giulieta.info/2017/06/vara-asta-se-poarta-colectia-de-plante.html
- https://melaroana.wordpress.com/2017/06/27/despre-natura/
- http://sufletcaptiv.ro/2017/06/15-ani-pentru-sanatate-din-plante/
- https://konico34.wordpress.com/2017/06/27/o-doza-de-relaxare-si-de-bine/
- http://copaculcuvise.ro/eveniment-dacia-plant/
- http://aldoileablogaluib.blogspot.com/2017/06/aniversare-si-concert-la-brasov.html
- http://zambeste-blue65.blogspot.com/2017/06/sanatate-dacia-plant-siphoenix.html
- https://adelenablog.wordpress.com/2017/06/28/activitate-de-15-ani-dacia-plant/
- http://ileana-carmen.blogspot.com/2017/06/traditie-romaneasca.html
- https://www.ananaghi.ro/15-ani-de-dacia-plant-se-sarbatoresc-asa-cum-se-cuvine-hai-si-tu-la-marea-sarbatoare/
- https://zambetulsoarelui.wordpress.com/2017/06/28/brasov-2-iulie-2017-concert-aniversar-dacia-plant-pe-ritmul-celor-de-la-phoenix/
- http://copaculcuvise.ro/la-multi-ani-dacia-plant/
- https://alinaluibrumarel.blogspot.com/2017/06/15-ani-de-dacia-plant.html
- http://la-unison.ro/forta-vindecatoare-a-plantelor/
- https://publicitarel.wordpress.com/2017/06/29/dacia-plant-implineste-15-ani/
- http://ioanaradu.com/concert-aniversar-dacia-plant-pentru-marcarea-15-ani-de-grija-pentru-sanatate/
- http://cluc24comicehaioase.blogspot.com/2017/06/produse-pentru-toata-familia-de-la.html
- https://momentedeviata.wordpress.com/2017/06/29/15-ani-de-sanatate-cu-dacia-plant/
- http://www.momentedeviata.ro/2017/06/29/la-multi-ani-dacia-plant/
- http://huhublog.ro/dacia-plant-aniverszre-rock-piata-sfatului-din-brasov/
- http://lunax8.blogspot.com/2017/06/cand-boala-ta-nu-are-un-nume-de-15-ani.html
- http://mihainbucatarie.blogspot.com/2017/06/15-ani-de-dacia-plant.html
- https://danostanthin.blogspot.com/2017/06/daci-plant-aduce-sanatate-romanilor-de.html
- https://ianolia.ro/2017/06/aniversare-cu-cantece-rock/
- http://cluc24comicehaioase.blogspot.com/2017/06/suplimente-pentru-imunitate.html
- http://www.secretelemamei.info/2017/06/siropuri-ingerasul-dacia-plant-pentru.html
- http://www.beculet.ro/sarbatorim-15-ani-de-dacia-plant/2979
- http://www.rostiri.info/2017/06/dacia-plant-la-al-15-lea-ceas-aniversar.html
- https://elydy.wordpress.com/2017/06/30/dacia-plant-15-ani-de-traditie/
- http://dianasolomon.blog/plante-care-vindeca/
- https://2ochiverzi.blogspot.com/2017/06/dacia-plant-sarbatoreste-15-ani-de.html
- http://olihappygirl.blogspot.com/2017/06/hei-hei-verde-e-iarba.html
- https://alergspretinefericire.wordpress.com/2017/06/30/dacia-plant-de-15-ani-alaturi-de-noi/
- http://www.margeo.net/sarbatorim-15-ani-cu-dacia-plant/5963
- http://literaturapetocuri.ro/fii-verde-cu-dacia-plant.html
- http://aleksuta-alexa-justme.blogspot.com/2017/06/de-15-ani-in-casele-voastre-hai-si-tu.html
- https://darkpassion.ro/dacia-plant-remedii-pentru-corp-si-sufet/
- http://anaflorina.ro/tu-crezi-in-puterea-plantelor/
- http://lecturasiceai.blogspot.com/2017/06/sanatatea-vine-din-natura.html
- http://www.lataifascuprietenii.ro/2017/06/de-15-ani-dacia-plant-ne-daruieste.html
- http://www.newparts.info/2017/06/natura-detine-cheia-sanatatii-omului.html
- http://visedefluturi.blogspot.com/2017/06/sarbatorim-15-ani-impreuna-cu-dacia.html
- http://florinok.blogspot.com/2017/06/de-15-ani-dacia-plant-ne-face-viata-mai.html
- http://netoon.eu/15-ani-aniversari-dacia-plant/
- https://razvanted.ro/dacia-plant-mai-batran-cu-un-an-15-anisori/
- http://cameliakk.blogspot.com/2017/06/dacia-plant-o-afacere-sanatoasa.html
- http://cipriandeblaj.blogspot.com/2017/06/fiecare-cu-ziua-lui-de-nastere.html
- http://alecia.ro/sanatate-cu-dacia-plant/
- http://yinn2.blogspot.com/2017/06/la-multi-ani-dacia-plant.html
Mai sunt 